The ongoing era of the internet has repeatedly stressed the need to have a dynamic and mobile-friendly website for your brand. According to available data from a website design and development company in Mumbai, 50 per cent of the current traffic has been identified to mobile devices in the world. Furthermore, this percentage is expected to rise to 75% by the year 2025. It implies that if you want your brand to succeed in its market, it is imperative to have a responsive website design for continued customer engagement.

What does a responsive website mean?

As per the website developer and expert professionals from various responsive website and development companies in Mumbai or any other part of the world, if your brand has a customized and optimized webpage layout that fits any device your customer prefers, it can be called a responsive website. According to available data, the standard and most common resolutions for a responsive website for various high-tech devices like mobiles, computers, laptops and tablets are:

• 360×640 (small mobile): 22.64%
• 1366×768 (average laptop): 11.98%
• 1920×1080 (large desktop): 7.35%
• 375×667 (average mobile): 5%
• 1440×900 (average desktop): 3.17%
• 720×1280 (large mobile): 2.74%

It does not mean reducing the content or product pages for your brand. If you hire the right website design company for brand promotion, then it indicates a big improvement in customer experience. It implies better user conversion and good business growth.

Key design terms of a responsive website

Before you assign your brand’s website to a reputed design company across the country, it is necessary to be familiar with a few key terms associated with it, particularly if you are from a non-technical background or have just ventured into business. These are as follows:

1. Fluid grids: It is an element having areas in rows and columns where content can be added. It can be set to auto-fit or adjusted across the breakpoints

• Breakpoints: These are specific points in the screen size where a website gets triggered to adjust to its layout

• Overflow: These are the elements that exist outside the container or happen to be too large or are present outside the viewport

• Viewport: This is the visible area where a customer can see content on his device

• Flexible images: Responsive images on your website ensure they are not pixelated or slow down your brand’s website loading on the customer’s device

• Relative sizing and Fixed sizing: Relative sizing means that the size changes into another element in layout as per the user’s device whereas fixed sizing means it remains constant irrespective of the device

• Hamburger menu: This is a menu button that enables a drop-down for the navbar links to save space in restricted designs

• Mobile-first: It is a design strategy that is focused on the layout for the most-restricted version to make the responsive website mobile-friendly as compared to other devices

Popularize your brand with our services!

Ambest Brand Communication Agency is the most versatile and efficient website design and development company in Mumbai that has catered services to multiple brands. We have a sound understanding of what a brand needs to reach its target audience and give your business a deeper emotional connection with them with immensely creative outputs. Make your brand big by taking our services at budget-friendly prices. Connect with us for excellent business growth!